THE MARKET:

DEMOGRAPHICS:

               
         CONTESTANT DEMOGRAPHIC:

As a television show, we invite amateur drivers, men and women between the ages of 18 and 82 to submit their Registration followed by an Application and Attend one of our National Casting Calls for a Personal Interview. We are looking for various personalities selecting 16 different individuals of varying backgrounds to appear in each episode of “MY FANTASY RACER”.

At present, we have approximately 3,000 Registrations and Applications submitted from individuals between the ages of 18 and 66 years old. This age range and diversity in the applicant background clearly defines the widespread appeal of the show. It coincides with the demographics of the 75 Million fans identified by the NASCAR Organization and translates to the wide appeal we anticipate from our viewing audience.

                TARGET AUDIENCE DEMOGRAPHIC: 

It has been well established and documented that one third (1/3) of the U.S. population, or 75 Million people, claim to be fans of Motorsports, with emphasis on NASCAR style Racing. They range in age from the very young to the very old. They all have one thing in common; they are passionate about the sport they love. The Sponsors of Motorsports have reported an unusually high rate of Sponsor loyalty from the fans.

The following Show Demographics have been compiled from information attained from third party resources, our current contestant registrations and applications received, our target audience base, and other sources believed to be true and accurate.

                        Age:                        Male:                               Female:              Overal:                                    

                        0-18                                         09%                                              06%                           08%

                                18-24                                     15%                                            11%                         11%

                                25-34                                     20%                                            21%                         21%

                                35-44                                     21%                                            22%                         23%

                                45-54                                     17%                                            19%                         17%

                                55-64                                     11%                                            16%                         13%

                                65+                                         07%                                           05%                          07%

Income:

                $0-$19K                                14%                                          19%

                                $20-49K                                27%                                          29%

                                $50-74K                                28%                                          27%

                                $75-99K                                19%                                          17%

                                $100K+                                 12%                                          08%

Additional Stats:

                - 60.6% Married

                - 24.5% Afro American

                - 60% College Educated

                - 28% Rent

                - 72% Home Owners -